Passim — Rebranding cereals

Passim — Rebranding cereals

What we done
Research, Analytics / Visual Identity / Packaging Design / Design Marketing Materials

Going to foreign markets is responsible step, that requires serious preparation. Therefore Passim asked us to develop new positioning and modern packaging for their products.

Inspired by trip to the factory Passim in Novosibirsk, we saw production and plunged into workflow. We held several workshops, talked with employees, studied the competitive environment.

As a result the logo was replaced by more universal one. We choose Latin writing, that is easy to read both in Russia and abroad. The old slogan “Delicious tradition since 1991” has changed to “Inspiring gourmets since 1991”, this is the main emphasis of new positioning, the verb always strengthens the emotion. The wooden spoon with image of finished product symbolizes naturalness, it reflects the brand values.

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