Home Credit Bank — Brand identity

Home Credit Bank — Brand identity

What we done
Research, Analytics / Visual Identity / Design Marketing Materials / Brand Identity Guideline

Home Credit Bank adopted the company’s development strategy — orienting to a new level, innovations that the bank is actively introducing in recent years and attracting young audience. We developed a system based on updated logo for visual bank identification for use on the territory of Russia to support these changes.

A lot of work was done to update media communications for all points of contact between the brand and the audience. Chosen tools and rules for design of materials will strengthen all the positive changes in the minds of consumert. We created modern form style with strong emotional message.

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