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Rebranding “Sukhoy Log Refractories”

Rebranding “Sukhoy Log Refractories”

What we done
Research, Analytics / Brand Platform / Tagline / Visual Identity / Packaging Design / Design Marketing Materials / Web Design / SMM / Brand Identity Guideline

First of all, we needed to define the positioning by combining the experience and the history of the plant with the modern technologies, automated processes, and flexibility in performance of individual tasks.

After diving deep into the manufacturing processes and talking to the employees, we found out what distinguished the plant from its competitors. It is a possibility to adjust the line for a certain order and thus solve the clients’ tasks that are unique to the industry. As a result, we defined the key message as “Expert response and guaranteed solution for the clients’ tasks”. The brand is offering a strong and stable technological process for any task.

Visual identity reflects the qualities of the brand — stability, reliability, high level of technologies, and adaptability. Typography is based on stable geometrical simple-shaped fonts that may be used in both horizontal and vertical position on the carriers. Together with the photo style or 3D-graphic elements they reflect the pragmatic and confident character of the brand.

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