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Rokoko — Package design

Rokoko — Package design

What we done
Research, Analytics / Visual Identity / Packaging Design / Food Photography

PRODO Group, one of the largest agricultural producers in Russia, asked us to redesign the packaging for one of its brands, Rococo. The goal was to make the product more attractive for the target audience — people who appreciate the quality of ingredients for their homemade dishes most of all. We performed the task by creating new visual concept for the packaging design.

For the packaging of the main line of raw products, we created appetizing patterns made of all possible cooking ingredients. Such a kind of food styling will strike a chord with even most sophisticated foodies.

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