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Penoterm — Rebranding

Penoterm — Rebranding

What we done
Research, Analytics / Brand Platform / Tagline / Visual Identity / Packaging Design / Design Marketing Materials

It’s interesting to observe brand’s transformation after upgrade. Thanks to the agency Funky Business from Ekaterinburg there will be one more such story. They made rebranding for the company Penoterm — well-known manufacturer of insulating materials.

The positioning basis on a simple and intuitive insight — everyone wants to use products of the latest technological developments. And Penoterm has its own R&D service that conducts scientific research with Russian and foreign research institutes, new products are immediately replaced obsolete ones on shelves. This idea was reflected in the new slogan «Contemporary. Always».

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