Home Credit Bank adopted the company’s development strategy — orienting to a new level, innovations that the bank is actively introducing in recent years and attracting young audience. We developed a system based on updated logo for visual bank identification for use on the territory of Russia to support these changes.
A lot of work was done to update media communications for all points of contact between the brand and the audience. Chosen tools and rules for design of materials will strengthen all the positive changes in the minds of consumert. We created modern form style with strong emotional message.
An important part of the work was the development of brand identity guideline, the task of which is to inspire the brand of current and new partners in a new, bright and positive way. And also write the rules for using corporate identity to maintain identity at all points of brand communication.
Art-director: Ilya Tumaikin
Designer: Albina Khasanyanova, Natalia Simonova, Sergey Ryadovoy
Retouch: Konstantin Simonov
Copywriter: Michail Ankudinov, Maria Nikolaeva, Dmitri Iordatiy
Project manager: Ekaterina Savelieva, Valeria Borovkova